Mattel started in 1945 when Ruth and Elliot Handler, alongside Harold “Matt” Matson, joined forces to design and engineer children’s toys. It quickly became a leading global toy company, creating popular franchises that children and families worldwide enjoy. Mattel has successfully followed popular culture trends and impacted society through its iconic toys and brands.
Mattel is the global leader in the toy industry and has a wide variety of products that capture both kids’ imagination and adults’ nostalgia. As the innovator behind beloved brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, and UNO, Mattel has created meaningful connections with children worldwide. Additionally, Mattel licenses additional popular intellectual properties from global entertainment companies to further engage their consumers.
Mattel’s Public Relations focus is on encouraging purposeful play. “We treat play as if the future depends on it – because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it”. Mattel creates toys and experiences that can add value to children’s lives. They want to inspire, entertain, and educate kids through play. Over the past seven decades, Mattel has developed robust connections with consumers, which has enabled them to create an approach called purposeful play. This promotes positive behaviors concerning social and environmental issues to make the world better for everyone, whether kids or adults.
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