Certifications

Ethics in a Global Context (December 2023)

Gained insight in challenges for ethics in a global context, how PR ethics is practiced globally, how ethical crisis communication is practiced globally, levels of ethical behaviors, problems in ethical practice of global PR, two approaches to global ethics, and ethical segmentation of publics & relationship building in the global context.

Ethical Decision Making (November 2023)

Gained insight in the difference between ethics & religion, ethical orientations (absolutist, situational, categorical imperative, communitarianism, deontology, dialogue, utilitarianism and the “golden mean”), the fundamentals of group decision making, individual decision making concepts, and the relationship of ethics to decision making.

Transparency (December 2023)

Gained insight in transparency, honesty, accuracy, disclosure (full & limited), two-way communication, Page Principles & PRSA guidelines and legal & regulatory requirements.

Media Framing and Ethics (December 2023)

Gained insight in second-level agenda setting, media framing, how to evaluate media frames, episodic vs. thematic framing, macro vs. micro-level framing, macro-level analysis, micro-level analysis, implications for PR, Enviromental scanning & the ethical conscience, media scanning, and our ethical responsibility to anticipate context & identify issues.

Diversity in Public Relations (December 2023)

Gained insight in origins of diversity in PR, defining diversity & ethics, theoretical perspectives, feminist theory, critical race theory, intersectionality, queer theory, cultural dimensions theory, approaches to worldwide PR practice, multicultural & global PR, international PR, defining race & ethnicity, race & ethnicity in the U.S. & PR workplace, defining gender, gender & salary in the U.S. & PR workplace, educating about diversity in PR, recruiting diverse PR students, retaining diverse PR practitioners and reaching diverse audiences.

Ethical Implications (December 2023)

Gained insight on native advertising, trust, disclosure, effects of advertising, the TARES test, truthfulness & authenticity, respect & equity, social responsibility & ethical decision making, fake news content, types of fake news, satire & parody, fabricated content/imposter content, manipulated content – false connection, and propaganda.

Corporate Social Responsibility (December 2023)

Gained insight on the definition of CSR, CSR behavior, arguments for CSR (ethical, moral, rational, & economic arguments), why CSR is relevant today, the definition of conscious capitalism, and conscious businesses.

Professional Codes of Ethics (November 2023)

Gained insight in values & ideals (the cultural building blocks of ethical codes), history of codes of ethics, roles, responsibilities and shortcomings of codes of ethics.

Public Relations Ethics (November 2023)

Gained insight in understanding ethics as a decision-making process, ethical theories, assumptions of obligations in the PR profession, developing an ethical profession, exploring ethical obligation, ethical decision making models and the state of ethics in PR.

Digital Ethics (November 2023)

Gained insight in defining digital media, social media & the ethics of misinformation, 15 ethical guidelines for digital PR, types of cyberethics statements, collecting data, public anxiety of digital campaigns, tracking the public, selling your data, end-user license agreements and legal regulations of digital ethics.

Core Ethical Principles (November 2023)

Gained insight in PR ethical literacy, personal values (the foundation of ethical literacy), ethical orientations (guiding ethical literacy), ethical orientations (axiology, deontology, teleology, situational ethics, ethical development, ethics & the PR models (Press Agentry Model, Public Information Model, Two-Way Asymmetrical Model, Two-Way Symmetrical Model), PR value systems and the pillars of PR ethics.

Ethics in Crisis Management (September 2023)

Gained understanding of responsibility and accountability as a closely related ethical concept, humanistic care as an ethical standard relevant to many crisis situations, and connection between image restoration and accepting responsibility in crisis communication and response.

Developmental Disabilities (May 2023)

Gained valuable knowledge about the rights of individuals with developmental disabilities, ethical guidelines, trauma-informed care, health and safety precautions, fostering valued roles, and cultivating empathy.

Google Analytics (March 2023)

Mastered the in’s and outs of Google Analytics, including understanding how Google Analytics works, setting up and configuring Google Analytics, navigating and using the Google Analytics interface, creating and analyzing reports in Google Analytics, setting up and tracking goals and conversions, analyzing user behavior and traffic sources, understanding attribution and cross-device tracking and using advanced features and customization options in Google Analytics.

Hootsuite Academy (January 2023)

Mastered the functions of Hootsuite, including how to add a social media network in Hootsuite, connect Instagram with Hootsuite, curate content with Hootsuite streams, manage Instagram with Hootsuite, use the Hootsuite composer, planner and photo editor, publish Instagram accounts and stories with Hootsuite, use the Hootsuite inbox, use geo-search to find relevant conversations with Hootsuite, create twitter lists in Hootsuite, engage YouTube community, suspend posts with Hootsuite, schedule posts in bulk, promote organic content, use reports in Hootsuite analytics, use post performance, and share & collaborate on metrics.

Digital Marketing (January 2023)

Mastered how to build a content creation framework, find the SEO strategy that fits each business, improve website performance, create quality blog content, utilize paid search advertising, and create high-performing emails.

Social Media Marketing (January 2023)

Mastered how to develop a social media strategy, utilize social media listening and monitoring, build a content strategy and calendar template for social media, extend reach on social media, use social media to build one-on-one relationships, social media advertising, measure social return on investment and essentials for social media success.

Preventing Discrimination (August 2022)

Gained valuable knowledge about the rights of individuals with developmental disabilities, ethical guidelines, trauma-informed care, health and safety precautions, fostering valued roles, and cultivating empathy.

Content Marketing (September 2022)

Expanded my knowledge, skills and expertise in developing social media marketing strategies, creating engaging content, utilizing social media advertising, managing communities, analyzing data, and leveraging various platforms and tools.

Music Industry Essentials (May 2022)

Mastered how to develop a social media strategy, utilize social media listening and monitoring, build a content strategy and calendar template for social media, extend reach on social media, use social media to build one-on-one relationships, social media advertising, measure social return on investment and essentials for social media success.

Currently Working Toward: Accreditation in Public Relations (May 2025)

The APR (Accredited Public Relations) certification from the Public Relations Society of America (PRSA) confirms that PR professionals understand key principles, strategic thinking, and ethics. The exam assesses communication skills, research abilities, and practical application of knowledge. Earning this credential shows a commitment to professional growth and enhances credibility for career advancement. I am studying for the exam and plan to take it after graduating from Biola in May.